Penerapan Metode Simple Multi Attribute Rating Technique (SMART) dalam Pemilihan Produk Terfavorit pada Dapur Tante Pitlii untuk Menentukan Target Pasar

Abstract

Simple Multi Attribute Rating Technique (SMART) is one method in a decision support system by considering several criteria in a system, this method can help facilitate decision making in choosing the most favorite product. The use of manual methods in the assessment process, without technological support, can consume significant time and resources. The Simple Multi Attribute Rating Technique (SMART) method is a method that makes decisions in a multi-criteria manner based on a number of criteria that have each value on each alternative and have a unique value in each application of the product selection system.  It is hoped that by utilizing this SMART method it can provide assistance in the form of better, more efficient and effective assessment results. This decision support system application in selecting the most favorite product can provide assistance to Tante Pitlii's Kitchen in selecting the most favorite product by applying several assessment criteria such as taste, number of sales, packaging, price, and product portions can make the right decision.